Monday, 17 December 2012

Audience profile research based on questionnaire

This post should hopefully summerise the audience we should be aiming our film at. i have collected this information independently from the other members of my group as i was ill during the time that they created there audience feedback video. I have not yet seen the video to see how it relates to the information i gathered however hopefully it will be along a similar line to mine. I think it is important that we carried out diffrent ways of asking the audience about there Favorite films and our film as sometimes it can be intimidating to answer when you have a camera pointed directly at you recording everything you say whiles also some information you may not want to share unless it is anonymously instead. hopefully therefore by carrying out an anon survey i have avoided these problems.



This pie chart shows the age range of people i asked in my questionnaire, what we can see from this chart is that we tried to make each age range as equal as possible so that our results to the other questions where as representative of the general viewing audience as possible.  the lagest categories on this chart where the 26-50 and under 16 which could influence the results from our questionnaire in their favour. 


This pie chart shows the gender of the audience i asked , This information is key as potential this difference in the public will be the main factor affecting the results of other questions. The genre of film the audience asked watched for example could be highly affected as females are more likely to watch romantic films and musicals rather than horror or sci-fi   



Although initially this may not seem like a typical question to ask our audience when looking in more detail it makes more sense. To understand this you have to look at the employment of our audience for examples students and those who do not work are more likely to have more free time than those who work for the public or private sector. this means that in general our audience will most likely to be younger as they are the ones who have the greater potential to watch our film. 

This question shows the audience that i was able to acces when handing out our questionnaires therefor this is also going to be the audience who we will be able to access our film and are more likely to watch it. This means that the opinions of people in this region is highly important.  




 This pie chart shows the genre of film our audience like watch. what we can see from these results is very good for the genre of our film as nearly a quater or all those asked fit in the fantasy, rom-com genre. One key point to mention whilst analysing this section however is that it was only females who chose this category and no males. 

The feedback from the questionare for this question is not very promising for our film as it will only be displayed on the internet. the pie chart clearly shows that very few people fitted into this category and the majority of people tend to watch films on the television at home where it is free and they do not have to search around for them. the importance of our radio trailers and posters is clearly very essential based on tis chart as it is these that will highlight our film and hopefully increase the size of the internet audience.

this question was not asked as part of our questionare but i thought it would be a good idea to summaries the information into one chart that shows the genreal feedback for our film. the chart shows that the majority of feedback for our film is positive however there are a few negative aspects too. the advantage of this information is that we can alter the issues the public had with our film before it goes into prediction to minimise any negative feelings. 


overall i asked people based on what they had heard wether they would watch our film. the feedback from this question was mainly positive however over a quater of the people we asked admitted they would not watch our film. To gain a better understanding of our audience it is essential that we find out wether there is a link between them.eg there all male.
The final question i asked our audience was what certificate they would give our film based on the information they where provided with, this pie chart shows the spread of information that i gathered, ideally it is in line with my own ideas with a large proportion of those asked said they would give our film a 15 rating 

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