Nicole Rawson Evaluation Q3

To help establish who the audience for our media product would be we carried out some extensive research into different types of film audience and genre. The first stage of this research was to look into specific film genres and the audiences that watch each type of film and why they do so. Our film was to be based on a fairy-tale so instantly you can assume this would mean we would have a younger audience however for several reasons such as the stabbing scene this was not the case. The first thing that our group did in establishing an audience for our film was to carry out a video questionnaire asking people the basic questions about their viewing habits and what they thought of the brief outline of our film. In addition to this i also personally carried out a paper questionnaire as i felt the information gained from the video one wasn’t informative enough. Another issue that i considered is that people could have been intimidated by being filmed and not give full truthful answers however an anonymous hand out would avoid these issues  The results of this questionnaire and a brief description of what this information shows is in the following screenshots. Along with this there is also a descriptions of how creative decisions we made to adjust some of the potential audience issues or feedback results. 

The first question i asked was what was the age of the people i handed my questionnaire out to what you  can see from this chart is that the  age ranges where  as equal as possible that you could hope for in a random hand out. This was good as it ensured that our results to the other questions where as representative of the general viewing audience as possible.  the lagest categories on this chart where the 26-50 and under 16 which potentially influence the results from our questionnaire in their favour. 

For this question i asked our audience was what certificate they would give our film based on the information they had been provided with, this pie chart shows the spread of information that i gathered, ideally it was in line with my own ideas with a large proportion of those asked said they would give our film a 15 rating. Because of its high certificate we knew that we would be limiting our audience but felt it was worth it to make sure that we able to tell the full story. Also we believed that a younger audience would probably not appreciate and understand the story line anyway. To ensure that we where able to give our film a 15 certificate we stuck to the bbfc certification guide limiting the amount of blood and strong language used.  

This chart shows that at the begging of films production the volume of people who gave positive feedback and said they would watch our film. One issue we had with this chart was that there was over a quarter of people saying they would not and our group started to look at how this could be improved. The conclusions that we came to was to make our fairy tale slightly more unconventional to a typical genre. This was a very good decision in the end as it was mainly males who said they would not watch the film so by adding in more masculine scenes we managed to increase the proportion of people who would watch or film  

This question shows the audience that i was able to access when handing out our questionnaires and was  therefor going to be the audience who would will be able to access our film and are more likely to watch it. This meant that the opinions of people in this region was highly important to us when we where reviewing our audience feedback to edit or plot.

 This pie chart shows the genre of film our audience like watch. what we where able tosee from these results was  very good for the genre of our film as nearly a quater or all those asked fit in the fantasy, rom-com genre. One key point to mention whilst analysing this section however is that it was only females who chose this category. Like i mentioned under the "watch" pie chart We addressed this results early on in production and fixed the problem. 

Although initially this may not seem like a typical question to ask our audience when looking in more detail it makes more sense. students and those who do not work are more likely to have more free time than those who work for the public or private sector. this means that in general our audience will most likely to be younger as they are the ones who had the greater potential to watch our film. There feedback was there for the most important and we paid close attention to it when developing our film 

 This  shows the gender of the audience i asked , This information was key as by creating a film with a fairy tale genre we where aiming more at females  however we felt that this was not what we wanted to do and we explored ideas that could make the film appeal more to males too. 

The following results where taken from a Google skydive questionnaire once people had seen and reviewed our film as hopefully they reflect and give an accurate Representative of how a mass audience would respond