Character Profile: Ella (Played by Becky Sorsby)

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D.O.B: 2 February 1996
Gender: Female
Interested in: Men
Relationship status: Single
Religious views: Atheist
Political views: Jeremy Kyle
Languages: English, Spanish
Home Town: Barnsley

Ella is a strong minded girl who always likes to think of others and be helpful. However she is very quiet and doesn't like confrontation and likes spend most of her time away from people and reading and playing Skyrim. Her favourite music  is rock and her favourite food is pizza. As she is a social out cast, deep down it bothers her. Although she doesn't show it, she doesn't often take care of herself regarding doing her hair or make-up and likes to blend in and look plain. You'll often find her in her room.

Poster Research

This is a poster promoting The Dark Knight. It uses ambient media to create a face which represents the 'Joker' from the film. The red paint represents the Jokers creepy, bloody makeup but it also shows the Batman symbol which links to the protagonist the 'Batman' I like this poster because of how evil looking but random it looks. The simpleness of the poster is really effective as it draws attention because of the plain white background and the bright red bat symbol pasted onto it. At the top of the poster there is a quote from the film "WHY SO SERIOUS?" Quoting the film is a good technique as it gives the audience a sneak preview. At the bottom of the poster the title is coloured in white on top of the shadow at the bottom of the poster which could symbolise a hero 'Batman' rising from darkness to save Gotham (the city featured in the film). Finally there is a date right at the bottom telling us when the film will be released. This is essential as the audience need to know when the film is out so they can go and view it.

This Jurassic Park poster uses the logo from within the actual film to promote itself. This is a great technique as it makes the audience  imagine what the film will be like rather than the poster showing a character or 'dinosaur' from the film which would make the film less surprising and effective. The red and yellow colours used stand out from the black background and make the poster look bright and the black t-rex emphasises the mysterious nature of the way the park is run and the fact that the t-rex is a skeleton promotes the fact that it is extinct, yet it is stood up which implies it has been brought back to life, which once again hints the films story. The white text above the image says "A STEVEN SPIELBERG FILM" because this piece of text is isolated at the top of the poster, it draws attention so the audience will notice the director. Finally the "An Adventure 65 Million Years In The Making." quote uses humour and wit in a sense which is smart and it is amusing to read from an audience's perspective.

This is a poster promoting Hard Candy the visuals are very stylish and they immediately grab you with its juxtaposition of a vulnerable young girl and the huge bear trap which looks dangerous and almost sinister, the poster seems to resemble Little Red Ridinghood but it also has an overwhelming effect of "Don’t look now the girls gunna get splattered!" which makes the poster very dramatic looking. However, the best thing about this poster is the use of bright red which symbolises danger, blood and death, which are most likely implemented within the film. The title 'HARD CANDY' is also very eye catchy, even though the text isn't brightly coloured the boldness and the capitalisation makes it stand out well, but not enough to take the shock of the image away from the poster.
















Locations:

Becky's house -  (done)
Jake's kitchen -
Nicole's living room -
Old Mill Lane Bench -
Civic path -

Location Recce Sheet Template

The picture above is a screenshot of our location recce sheet that me and becky have designed together, At current the sheet is blank as it is just a template for our information that we fill in at every location 

Cast

Our finalised cast - In order of appearence

Ella: Becky Sorsby
Nicole: Nicole Rawson
Chez: Jake Bamforth
Seth: Joe Smith
Bully 1: Sophie Wragg
Bully 2: Jonny Turner
Mum: Debs Sorsby

Movie Poster Research

My favourite  movie poster is the one for Inglurious Basterds. The reason being is that not only is the layout precise and easy to visualize but you can clearly see not only what the novie is about, but who the main characters are and who the antagonists are. The main characters are the focal points of the poster and shown in their "true colours". Whereas the antagonists at the back, be them good or bad, are shown in a red brush stroke, probably of blood to symbolize violence. Then, down the side it lists the main actors of the film. In the lower middle is the title of the film and at the bottom are the credits. This is a typical layout for a movie poster. Lastly, the colouring matches aswell. Red to show that it's violent, white because it shows up well against red and the main character's dark, contrasting uniforms to not only make them stand out, but to make the audience curious as to whetehr or not they're good or bad. This is relevent to this particular film, but the design of it fulfills it's wanted reaction, which is why it's such a good movie poster.

The Love Guru movie poster is my least favourite, as the colours don't really match and the poster isn't very relevent to the film its self. However the layout is good and the standard movie poster structure. There is a mixture of colours which make the poster look too busy and difficult to look at. Also, the poster isn't very relevent, therefore the audience would look at it, not have a clue what it could be about thus not wanting to watch it, having no insight. Though the main character is the main focal point, which is good, he is the only focal point; there is no insight to what other characters or famous actors could be in the film; some people like to watch films if a famous actor is in it, or if there's a young woman in it or sport contained. None of which the poster shows. Additoinally, there are no film credits at the bottom.

 

The iRobot poster is a good all-round poster, except for the fact it once again doesn't give the audience much insight to the film or who is included in it. The blue and grey colouring of the poster gives out an ambience to the audience; it lets the audience know it's going to be a sad, emotional or serious film. The main character is the focal point and he, too, is shown in hsi original light and colouring, possibly to symbolize that he is difference to what is going on behind him or in the rest of the poster, like on the Inglourious Basterds poster. The structure is also good; the title of the film is at the bottom of the poster, the main actor's name is at the top and the credits are at the bottom. However, another similarity between all these posters is they all have a slogan, which is not only an insight to the film but a catchy phrase that people are supposed to remember and, in turn, remember the film.

 

 

 

 

 

The last two posters are different compared to the others. Some film companies make novelty posters that can be collected by fans. Basically, there are different film posters in different "editions" or simply with different characters on. For example: in Charlie and the Chocolate factory, there are five children. Whereas Charlie and Willy Wonka are the main characters, the other chidren are the main antagonists and have their own unique personalities, which can generate fans amongst the audience. Therefore 6 of these collectable novelty film posters can be made. This produces more publicity and profit. The similarities between the two posters are that they both have their film titles/logos on them but the title of the character on either the top ot the bottom, depending on what you're wanting to be the main focus of the poster. Some companies see this as an oppurtunity to advertise their film and make the name of the film the title for the poster (Alice in Wonderland, below). On the other hand, other companies focus on making collectable items and make the name of the charatcer the title of the poster (Charlie and the Chocolate factory, below).

 

To make an attractive film poster the common elements that msut be included are: colour codes and/or themes, the main character, the title at the bottom and the actor's names at the top. This is because naturally, we read from the top. When we see the name of the actor in it, we look down to see what they're starring in. This technique is useful for if there are any well known, famous actors in your film. Usually, the positioning is irrelevent as the title is always in big letters so the audience spot it first. Sometimes, the title is at the bottom so it doesn't interfere with the main image, otherwise it would make the poster appear "upside down" and wouldn't be pleasent to look at.

rtfg

Character Profile: Nicole (Played by Nicole Rawson)

D.O.B: 30 June 1995
Gender: Female
Interested in: Men
Relationship status: In a relationship
Religious Views: Atheist
Political Views: Labour
Languages: English
Home Town: Barnsley

Nicole is a free spirit who doesn't let anything get her down. She's very outgoing and always willing to help people. Her favourite music is R&B and her favourite food is chicken chow mein. As Ella's only friend, she 's very caring and  forgiving.

Within our modern fairy tale,  Nicole plays the Buttons role. She is a side character but nonetheless is the character who gives Ella hope of fitting in with people. However she doesn't have the biggest influence on Ella, and is therefore only a side character and has little importance regarding Ella's character, but she is important regarding holding the story together and introducing events and their reasons.

Character Profile: Mum (Played by Debs Sorsby)

D.O.B: 23 Januray 1966
Gender: Female
Interested in: Men
Relationship Status: Married
Religious Views: Atheist
Political Views: Labour
Languages: English
Home Town: Barnsley

Ella's mum is a friendly character who is rational, no nonsense and down to earth. She is fun loving and very outgoing. However she's always been different to everyone else but nothing has ever stopped her giving her family a good life. She is selfless and kind and loves animals. She enjoys cooking, drawing and reading. Her favourite food is parsnips and her favourite music is rock. You'll normally find her watching documentaries or in the kitchen.

Character Profile: Chez Chedsworth (Played by Jake Bamforth

 D.O.B: 13 January 1996
 Gender: Male
 Interested in: Anything that moves
 Relationship status: Single
 Religious views: Atheist
 Political views: BNP
 Languages: Chav English
 Home Town: Barnsley

About: Chez is a chav citizen who tends to get involved with the wrong crowd. His favourite sport is football, his favourite music is bassline and in his spare time, ejoys spitting at buses, drinking outside a spa or co-op whilst shouting at old people as they come out. You can often find him wagging class whilst trying to get 18 year olds to buy him cider and cigarettes. His favourite food is McDonalds.

Within out fairy tale story, Chez is the villain. He's introduced earlier in the film, but Ella's reaction tells the audience how they feel about each other: she's not interested in the slightest, Chez likes her. He's not an evil character, but he's misunderstood. We've based the character of Chez on modern day youths and how the act and react to certain situations and their consequences. This is to relate to our target audience. Chez's feelings are what escalate this story to its tragic end.

Journey Experiment 2

In this video, we've editing it down even more so it's come from continuous to elliptical which is the effect to make a long journey seem only seconds or minutes.

Viral marketing Examples

Nike 

Leading up to the 2006 World Cup, Nike were asked to create a viral around Ronaldinho. Make him do the impossible. After a quick test at home, Nike went a small crew of 6 people to Barcelona and met up with Ronaldinho who gave them about an hour to shoot the viral and the other film footage we needed for the microsite. Only 3 takes with him and then the companies went home to polish it off.  They then designed a small site to promote the boot and "hid" the video on there. The rest is history. The film has been viewed on youtube or elsewhere by most of the football world.

Quick silver 

Co-founder and partner of The Brainstormclub Jonas Arnby directed this viral clip for Quiksilver. Three day shoot on location in Copenhagen and 100 hours of Flame made this a viral hit. Over 20 million views on the web.

Continuity Editing

Continuity editing is the technique of filming a character moving to and from several locations whilst making it look natural and continuous. This is achieved by placing filmed clips together and editing them together to produce a smooth journey without jumping or pauses.

Match on action is a technique which can preserve temporal continuity where there is a uniform, unrepeated physical motion or change within a clip. This is used to show one scene but from different view points whilst maintaining smooth action. 

Time compression is a technique where instead of the camera following the character (which would make the fact they're being filmed obvious) the character follows the camera. This technique is used to save time and make what would otherwise be a long clip into a short journey. The shorter the journey, the more fast paced it seems, which is a good effect for a character who is rushing. This is the most common form of continuity editing whereby the character's journey is filmed from different view points while maintaining smooth action to look natural and realistic. Here is a video containing both these continuity techniques:

Basic Film Techniques: Elliptical Editing

There is a difference between the “natural” story time and narrative, plot or screen time. Essentially recording natural time would require filming every movement in real time. If a woman leaves her house after receiving a phone call. If this sequence was recorded in natural time it would require at least 30 minutes. This would include collecting her keys, her handbag, putting her shoes on, going to the toilet, walking to the door, opening it, locking it and walking to her destination. Instead of showing all this extended action in natural time the director can cut out all of the ‘unnecessary’ action and reduce 30 minutes into 1 minute. A fade or dissolve can facilitate the movement in natural time. Instead of the long sequence we could be shown the end of the phone call, a cut to her placing her shoes on then a cut to her walking down a highstreet into a block of flats. This simple and basic technique allows narratives to span large spatial and temporal distances without the need to follow dull action. This editing technique could transform a boring home movie of forty minutes length watching a whale performing tricks into a snappy interesting scene of a few minutes; the manipulation of time, through elliptical editing, is central to the movement of a narrative. Elliptical editing at its most extreme can be used to make two vastly different spatial and temporal arenas collide. This technique is famously used in Stanley Kubrick’s 2001: A Space Odyssey, in which the spatial environment of the ape is linked, or matched to give its correct term, to a space station orbiting around earth.

viral marketing research

Viral marketing campaigns are an amazing way to generate a huge amount of buzz and brand awareness whether they are carried out online or offline.  the main aim of viral marketing is to increase brand awareness, increase web traffic, better brand visibility and to potentially achieve greater sales and revenue
An easy way think of a viral campaign is to imagine it as a computer virus the more it spreads the more people become aware of its existence and the more people share there knowledge with one another.  The main difference between viral marketing and regular marketing is that viral tends to be online and digitally based in the forms such as youtube videos, text messages and interactive games. Social media plays an important role in the spread of viral advertising as it helps spread them the most successfully. The quicker a viral advert spreads the more successful  it is  an example of this is the Cadburys eyebrow advert in 2009 witch received over seven million views in a matter of months. below are other examples of campaigns.

Compare the market/Meerkat 

alexander orlov is a fictional CGI character created by the british price comparison website compare the market.  alexander is the main marketing character for the company and since his introduction in 2009 the BGL's comparethemarket.com website is now ranked as the 4th most visited insurance website in the UK – up from 16th in January 2008; and overall sales have more than doubled year on year as a result of the TV ‘meerkat campaign As of August 2009, Aleksandr had more than 700,000 Facebook fans and 22,000 followers on Twitter, while on photo-sharing site Flickr there is a popular gallery of Aleksandr's family, described as 'a marker of the tragic state of humanity. The character remains extremely popular and a record company has expressed an interest in releasing a single featuring Aleksandr. 

The original theme to the adverts was to vent alexanders frustration that people keep coming to his website looking for car insurance, not meerkats, due to the similarity between the words 'Market' and 'Meerkat'. The TV campaign, featuring Aleksandr, was created by the VCCP Agency on behalf of BGL Group. The website – which is a real website created by the advertising agency – does indeed allow visitors to compare meerkats, and has more than 2 million hits per month. 
over the years lots of merchandise hes been released to further back up the companies viral campaign 

Book

Orlov's "autobiography" was released on 28 October 2010, entitled "A Simples Life: The Life and Times of Aleksandr Orlov". The book generated more pre-orders than that of other books released at the same time including Tony Blair's memoirs and more than double the pre-orders of Cheryl Cole's, Russell Brand's and Dannii Minogue's autobiographies. The book was published by Ebury Publishing and the autobiography reached #2 on the Amazon UK website on its first week of sale in October 2010.

Downloads

There are several downloads available on the website such as wallpapers, ringtones, text alerts, voicemail messages and some commercial videos. A branded iPhone application is also available for iPhone users, containing background information, an extensive database of English phrases in "meerkat" pronunciation (created from audio clips from the TV Ads), a mongoose "detector", and a collection of some of the videos produced by Aleksandr

Cuddly Toys

Cuddly toy versions of each of the meercat characters have been produced. From July 2011, any customer purchasing car, home or pet insurance via Compare the Market receives a cuddly toy.[15] Customers will receive one out of six meerkat characters: Aleksandr, Sergei, Vassily, Maiya, Yakov and Bogdan have 

company website