My favourite movie poster is the one for Inglurious Basterds. The reason being is that not only is the layout precise and easy to visualize but you can clearly see not only what the novie is about, but who the main characters are and who the antagonists are. The main characters are the focal points of the poster and shown in their "true colours". Whereas the antagonists at the back, be them good or bad, are shown in a red brush stroke, probably of blood to symbolize violence. Then, down the side it lists the main actors of the film. In the lower middle is the title of the film and at the bottom are the credits. This is a typical layout for a movie poster. Lastly, the colouring matches aswell. Red to show that it's violent, white because it shows up well against red and the main character's dark, contrasting uniforms to not only make them stand out, but to make the audience curious as to whetehr or not they're good or bad. This is relevent to this particular film, but the design of it fulfills it's wanted reaction, which is why it's such a good movie poster.
The Love Guru movie poster is my least favourite, as the colours don't really match and the poster isn't very relevent to the film its self. However the layout is good and the standard movie poster structure. There is a mixture of colours which make the poster look too busy and difficult to look at. Also, the poster isn't very relevent, therefore the audience would look at it, not have a clue what it could be about thus not wanting to watch it, having no insight. Though the main character is the main focal point, which is good, he is the only focal point; there is no insight to what other characters or famous actors could be in the film; some people like to watch films if a famous actor is in it, or if there's a young woman in it or sport contained. None of which the poster shows. Additoinally, there are no film credits at the bottom. 
The iRobot poster is a good all-round poster, except for the fact it once again doesn't give the audience much insight to the film or who is included in it. The blue and grey colouring of the poster gives out an ambience to the audience; it lets the audience know it's going to be a sad, emotional or serious film. The main character is the focal point and he, too, is shown in hsi original light and colouring, possibly to symbolize that he is difference to what is going on behind him or in the rest of the poster, like on the Inglourious Basterds poster. The structure is also good; the title of the film is at the bottom of the poster, the main actor's name is at the top and the credits are at the bottom. However, another similarity between all these posters is they all have a slogan, which is not only an insight to the film but a catchy phrase that people are supposed to remember and, in turn, remember the film.
The last two posters are different compared to the others. Some film companies make novelty posters that can be collected by fans. Basically, there are different film posters in different "editions" or simply with different characters on. For example: in Charlie and the Chocolate factory, there are five children. Whereas Charlie and Willy Wonka are the main characters, the other chidren are the main antagonists and have their own unique personalities, which can generate fans amongst the audience. Therefore 6 of these collectable novelty film posters can be made. This produces more publicity and profit. The similarities between the two posters are that they both have their film titles/logos on them but the title of the character on either the top ot the bottom, depending on what you're wanting to be the main focus of the poster. Some companies see this as an oppurtunity to advertise their film and make the name of the film the title for the poster (Alice in Wonderland, below). On the other hand, other companies focus on making collectable items and make the name of the charatcer the title of the poster (Charlie and the Chocolate factory, below).
To make an attractive film poster the common elements that msut be included are: colour codes and/or themes, the main character, the title at the bottom and the actor's names at the top. This is because naturally, we read from the top. When we see the name of the actor in it, we look down to see what they're starring in. This technique is useful for if there are any well known, famous actors in your film. Usually, the positioning is irrelevent as the title is always in big letters so the audience spot it first. Sometimes, the title is at the bottom so it doesn't interfere with the main image, otherwise it would make the poster appear "upside down" and wouldn't be pleasent to look at.
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