Leading up to the 2006 World Cup, Nike were asked to create a viral around Ronaldinho. Make him do the impossible. After a quick test at home, Nike went a small crew of 6 people to Barcelona and met up with Ronaldinho who gave them about an hour to shoot the viral and the other film footage we needed for the microsite. Only 3 takes with him and then the companies went home to polish it off. They then designed a small site to promote the boot and "hid" the video on there. The rest is history. The film has been viewed on youtube or elsewhere by most of the football world.
Quick silver
Co-founder and partner of The Brainstormclub Jonas Arnby
directed this viral clip for Quiksilver. Three day shoot on location in Copenhagen
and 100 hours of Flame made this a viral hit. Over 20 million views on the web.
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