Viral Marketing Research

The definition of viral marketing or Internet viral marketing, as it is also known, is the act of promoting information or products that other customers are compelled to give to other friends, colleagues and family. In the old days, this was known as "word of mouth" marketing. Today, the Internet viral marketing provides a number of ways to engage in word or mouth marketing efficiently at a potentially very low cost.

This can be achieved by sending advertisements to people's e-mail inboxes, websites, fax or social networking sites such as twitter or Facebook. Youtube is the biggest viral marketing website, as people can send the videos via e-mail, internet websites or post it on Facebook for other people to do the same. It is designed for people to forward on via the internet to friends or contacts, thus spreading information of a product and thereby advertising it. This is a very common and useful method of marketing as the internet is used by everyone.

Our research is based on viral ads for films. These are commonly distributed through trailers, teaser trailers, tv adverts or behind the scene interviews, along with film premiers. Here are some examples of Viral Marketing: